In our digital world, authentic connections matter more than ever. Our families should not be social currency; their experiences are not performances. Our kids are the reason we get out of bed (so, so early) in the morning, and the special memories we create together should be shared with the people who really know and love them.

The truth is, every family is just a little bit weird. Lean into it, we say! It’s the quirky traditions, random nicknames, and inside jokes that make your crew who they are. Life is way less fun when you’re trying to fit the mold.

It’s almost instinctual to post, post, post for all the world to see. We’re rewarded with attention and dopamine bursts for our efforts. But who ends up accessing and owning our images and videos? That murkiness keeps us up at night, and it’s why we believe every parent should be able to protect their family’s privacy from the start. 

The less time you spend hunting down dinner recipes, parenting hacks, and holiday gifts, the more you can actually be present in the moment. That’s why we’re going to do the legwork for you, delivering expert advice on how to fast-forward through tantrums, easy meal ideas for when you’re feeling burned out, and activities and vacation destinations that won’t earn you an eye roll. We’re even gonna throw in some awesome alone-time recommendations (because parents are people, too!).