Media Research & Insights Manager

Job description

Tinybeans is Where Parents Go. Combining the #1 most trusted private photo-sharing and journaling app, the #1 national and local website for advice on raising amazing kids, and a burgeoning, video first parenting community, Tinybeans is the inclusive go-to resource for Millennial and GenZ parents. We feel fortunate to be playing an even more important role in parents’ lives everywhere.

With a platform reach of over 20 million users, a deep content partnership with Apple and a 5-star App Store rating, Tinybeans is on a mission to help families create real connections with each other and with tailored resources to help them thrive.


Your Part in Our Mission:

The Media Analyst role here at Tinybeans is for the well-rounded researcher and analyst who has a knack for being able to find the best story.

Do you appreciate the importance of research/interview/questionnaire wordings as well as statistical sampling? Do you geek out on resulting data and gleefully slice and dice, to uncover as many insights as possible? If you don’t know something, is your reflexive response “let me google this”? Are you wary of any data that you didn’t collect, or doesn’t come with documentation? If the answer is yes to all of the above, then we’d love to chat with you!

You will …

  • Report to the Head of Data & Insights and be primarily responsible for supporting our advertising sales team
  • Design and conduct primary research; using appropriate methods (qualitative or quantitative) to collect data and insights pertaining to media campaigns effectiveness.
  • Analyze and synthesize findings from primary data sources (internal research and 1st party behavioral data), and where appropriate secondary sources ( internet based semi- and public data).
  • Assist in creating reports and presentations for advertising clients.
  • Regularly monitor syndicated research on multiple platforms to provide analysis of where our strengths are in segments of the competitive landscape.

We will…

  • Family comes first: Support you across all aspects of your personal/family life.
  • Enable you to make a difference and work in an inclusive culture
  • Offer you a hybrid office + remote work schedule
  • Expose you to all aspects of a start-up experiencing incredible growth.
  • Welcome you to be part of a publicly traded company with a global reach
  • Offer you competitive compensation + yearly stock options
  • Health, dental, vision, and 401K
  • Encourage you to recharge your batteries; generous time off policy, additional sick & personal time and 10 paid holidays.
  • Support you like family as part of our playful team

Requirements

You Must Have...

  • 2-3 years of digital advertising or research analytics experience.
  • Advanced Excel & PowerPoint skills
  • Familiarity with Google Analytics, Comscore, Nielsen a plus
  • Strong storytelling & data visualization skills.
    Bonus Traits:

  • Intermediate skills in SQL
  • Familiarity with BI tools such as Tableau, PowerBI, Data Studio

At Tinybeans, we work hard and are committed to building a diverse team, fostering an inclusive culture, and investing in equity across our organization. Together, with our different perspectives, experiences, and backgrounds, our people are successful in jobs and are better able to address the needs of our customers.