Sr. Brand Designer

Job description

Tinybeans is a publicly-traded tech company that is in active growth mode, continuing to invest in fulfilling our mission- to connect parents and their families with the most trusted tools on the planet to help them thrive. We feel fortunate to be welcoming more users to our platforms than ever before and playing an even more important role in parents’ lives.

With a platform reach of over 28 million users, a deep content partnership with Apple and a 5-star App Store rating, Tinybeans is on a mission to help families create real connections with each other and with tailored resources to help them thrive.

This position will report to the Director Brand and User Experience. Tinybeans HQ is located in NYC, however remote applicants within the US are encouraged to apply. Must have an online portfolio for your application to be considered.

Note: Research indicates that women and individuals from marginalized groups tend to apply only when they meet all of the criteria. After reading the below, if you believe you’re qualified, but don’t necessarily check every box, please submit an application.

Your Part In Our Mission...

 As our Senior Brand Designer you will wear many hats. In this role, you will be responsible for owning the creation of compelling communications across all marketing and brand touchpoints including social, email, landing pages, presentations and physical collateral. This role will field requests from sales, product, and brand marketing teams to develop consistent visual branding/identity across programs. The ideal candidate is customer-focused and collaborative problem solver that values results as much as they value best-in-class design.
You will...

  • Ensure projects are delivered on time and in full at minimum 90% of the time

  • Reduce email unsubscribe rate

  • Increase social engagement rate

  • Increase brand awareness and engagement

  • Champion and embody the Tinybeans culture, mission, and values

We Will...
  • Enable you to make a difference and work in an inclusive culture

  • Offer you a hybrid office + remote work schedule

  • Expose you to all aspects of a start-up experiencing incredible growth.

  • Welcome you to be part of a publicly-traded company with global reach.

  • Offer you competitive compensation + yearly stock options

  • Health, dental, vision, and 401K

  • Encourage you to recharge your batteries; Generous time off policy, additional sick & personal time, and 10 paid holidays.

  • Support you like family as part of our playful team


You Must Have Experience In...

  • Owning a brand’s visual identity and ensuring design is carried out expertly, creatively, and at the highest quality across all touchpoints

  • Designing for brand marketing campaigns: banners, web landing pages, etc.

  • Designing for product launches: web and app pop ups, emails, etc.

  • Designing for multiple email journeys: editorial, product, sales, brand, etc.

  • Designing for brand and company needs: presentations, swag, etc.

  • Designing for social: Instagram, Facebook, Pinterest, TikTok, YouTube, and emerging platforms

  • Supporting development of brand content: photo and video shoots, stock photo sourcing etc.

  • Understanding accessibility and best practices across platforms

  • Working within a design system and knowing when to experiment outside the brand guides

  • Initiating and drawing from research and data to inform design decisions

  • Communicating ideas and design rationale both verbally and visually

  • Managing and communicating up, and across cross-functional teams

  • Prioritizing, managing, taking responsibility, and completing multiple projects within time constraints

  • Using the following tools: Adobe Photoshop, Illustrator, InDesign, JIRA or similar project management tools, Leanplum or similar email creation platforms. Bonus: AfterEffects, Figma, user testing tools, and data tools

At Tinybeans, we work hard and are committed to building a diverse team, fostering an inclusive culture, and investing in equity across our organization. Together, with our different perspectives, experiences, and backgrounds, our people are successful in jobs and are better able to address the needs of our customers.